Song Analysis We Found Love by Calvin Harris Essay

Introduction â€Å"We Found Love† is a popular song produced by Calvin Harris and features singer Rihanna. â€Å"We Found Love† reached the number one spot in the top charts in multiple countries in 2012 and the music video became popular very quickly after being filmed in Belfast, Northern Ireland. The music video features a young couple living in an impoverished council estate in West Belfast. Both characters portrayed in the music video are in their twenties and of mixed race, one parent being black and the other being Caucasian. Their relationship is distinguished by domestic violence as the couple is seen yelling, pushing and hurting one another, along with stealing from convenience stores, gambling and abusing drugs and alcohol together.†¦show more content†¦The abuse of the female character as indicated in the video, is justified by the androcentric theory of biological determinism and its inherent biases; sexism and classism, as she is not only female but she is no t Caucasian or wealthy. The music video also portrays that the living arrangements and socioeconomic status of the couple is justified by their race. The couple is of mixed race and is living in a very small, messy council estate and is forced to have to steal and gamble due to their lack of income. The couple also abuses drugs and alcohol. This image plays into the cultural ideology of the inequality between Caucasian and other races. The majority of people in Belfast are Caucasian and the particular couple in â€Å"We Found Love’s† music video happen to be non-Caucasian and living in poverty. Biological determinism and racism in â€Å"We Found Love† justifies and normalizes the poverty in which the couple lives in as the â€Å"natural life† or what an individual’s destiny is, is determined by race and sex. Binary oppositions including â€Å"rich† and â€Å"poor† come into mind when viewing this music video. This couple, obviously l iving in poverty are automatically portrayed as alcohol and drug abusers and deemed as â€Å"bad† or as â€Å"criminals† by society as police car lights are seen in multiple scenes. Switching the focus to the lyrics, â€Å"We Found Love† lyrics areShow MoreRelatedRobyn Rihanna Fenty: The Game of Fame1699 Words   |  7 Pagesherself and figure out who she really is as a person. Rihanna is often given two choices, to do what she is being asked to do, or throw her career out the window. She either gives the crowd the sexual acts they want or let her career die down. In the song â€Å"SM,† Rihanna was really exposing herself to the crowd, as well as â€Å"Good Girl, Gone Bad.† She is basically telling the crowd that this is the person she is, but is it really? For my original piece I will be creating a journal, expressing the feelingsRead MoreEssay on Western Music vs. Indigenous Music2295 Words   |  10 Pagestraditional music is appalling. Traditional communities assign an array of powers to their music such as: ‘the power to heal sickness, create bountiful game, cause lightning to strike [and] kill (Mills, 1996).’ As Allan Marett (2005) states in his text Songs, Dreamings and Ghosts: ‘there is a great deal of ambivalence within Australian society about the contribution that Aboriginal knowledge and modes of expression can and should make to the national consciousness, ranging from those who embrace AboriginalRead MoreDeveloping Management Skills404131 Words   |  1617 PagesLine 58 Understanding and Appreciating Individual Differences Important Areas of Self-Awareness 61 Emotional Intelligence 62 Values 65 Ethical Decision Making and Values 72 Cognitive Style 74 Attitudes Toward Change 76 Core Self-Evaluation 79 SKILL ANALYSIS 84 Cases Involving Self-Awareness 84 Communist Prison Camp 84 Computerized Exam 85 Decision Dilemmas 86 SKILL PRACTICE 89 Exercises for Improving Self-Awareness Through Self-Disclosure 89 Through the Looking Glass 89 Diagnosing Managerial CharacteristicsRead MoreLogical Reasoning189930 Words   |  760 PagesTheir diversity, literacy, ethnic sensitivity, and relevancy should attract readers. Stanley Baronett. Jr., University of Nevada Las Vegas Far too many authors of contemporary texts in informal logic – keeping an eye on the sorts of arguments found in books on formal logic – forget, or underplay, how much of our daily reasoning is concerned not with arguments leading to truth-valued conclusions but with making choices, assessing reasons, seeking advice, etc. Dowden gets the balance and theRead MoreInnovators Dna84615 Words   |  339 Pagesand impactful— if you can change your behaviors to improve your creative impact. In e Innovator’s DNA, authors Je Dyer, Hal Gregersen, and bestselling author Clayton M. Christensen ( e Innovator’s Dilemma, e Innovator’s Solution) build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact. By identifying behaviors of the world’s best innovators—from leaders at Amazon and Apple to those at Google, Skype

Stereotypes - A Hasty Generalization Essay example

Stereotypes are everywhere and can be about anyone. Generalized remarks about gender, sexual orientation, religion, ethnicity or age are common forms of stereotyping. Any time someone makes hasty groupings whether by race, gender or an individual and makes a blanket judgment about them is stereotyping. Military members are no different than society. One of the militarys greatest assets is its diverse workforce but with diversity comes stereotypes. As a woman in the military, I frequently encounter stereotypes and have made hasty conclusions about others. This paper will discuss a few stereotypes that I have faced in the military. Women have been serving honorably in the military for centuries; yet, the some of the stereotypes still†¦show more content†¦When women feel unnecessarily grouped as less committed, their commitment can fall based on lack of trust of their leadership. This feeling will follow them and they may even start to stereotype all men in the military as only promoting and caring for the males within an organization. Also, men who already believed women were inferior to men in the military easily agreed with my supervisors stereotype (Ditto, 2011). According to Kemick (2010), People are more likely to be aggressive after theyve faced prejudice in a given situation, says Inzlict (p.1). Recently with Dont Ask Dont Tell being repealed, many generalizations have been made about males in the military who have feminine traits and must be gay. The argument is that male flight attendants have feminine traits, a male with feminine traits are gay, so male flight attendants are gay. This fallacy is clearly Begs the Question fallacy. Often this kind of reasoning is criticized as â€Å"circular reasoning,† in that the premise that supports the conclusion is in turn supported by the conclusion, and thus goes in a circle (Mosser, 2011, Sec 4.2). This argument is flawed because I know many male flight attendants in the military who are married with children. They have more feminine traits because they were raised by their mother, grandmother and sisters rather than a strong male figure. This type of prejudice can lead to some males picked on or singled out by other aircrew because of theirShow MoreRelatedWhat Are Stereotypes? Essay1308 Words   |  6 Pages Stereotypes are assumptions held about the characteristics of a particular group of people. These assumptions could be due to their race, culture, country, community and religion. Women are not as smart as men. Men are strong and do all the work. Americans are tolerant but arrogant. Girls are not good at sports. Black people are stronger than white people. Black people are criminals. Old folks are all very old fashioned. All blond women are dumb. Guys are messy and unclean. GirlsRead MoreFighting Stereotypes Essay1078 Words   |  5 PagesA stereotype is defined as a widely held but fixed and oversimplified image or idea of a particular type of person or thing. There are multitudes of stereotypes in our society today ranging from the physical attributes of a person or groups of people to the behaviors of a person or groups of people. According to An Introduction to Logic, â€Å"Often the fallacy of hasty generalization can lead to damaging stereotypes made on the basis of just a few examples. Stereotypes about women, religious groupsRead MoreThe Fallacies of Sterotyping Essay558 Words   |  3 Pagespeople experience stereotypes, whether the stereotype is directed at them or they are the one with the stereotype. While stereotypes can assist in making logical decisions, the fallacies of stereotyping will influence us all unconsciously, can leave people with negative lingering effects, and also misrepresent the individual. 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Appearing in 1961, a time remembered by family values and consumerism, this ad for a Kenwood Chef food processor uses the stereotype of women being at the disposal of men. The audience is singled out through the text in the ad itself, which reads â€Å"I’m giving my wife a Kenwood Chef.† As men working was the main source of income for the average family in the 60s, the obvious purposeRead MoreThe Prevelence and Influences of Stereotypes1741 Words   |  7 Pagessit in the front of the class, etc. All of these sentences are examples of stereotypes. Stereotypes-as one can conclude from the above sentences-are very broad generalizations targeted towards a group of individuals. They usually target minorities based on the habits and actions these minorities engage in. Even though many people find stereotypes to be funny, and some individuals will even argue that a class of stereotypes can be proven to be correct because of research, they are nonetheless morallyRead MoreLove Is A Fa llacy, By Max Shulman809 Words   |  4 Pagespeople tend to give their own point of view on matters that interest them. However, at times they are not credible because they do not have evidence to support their reasoning. Max Shulman wrote a passage, Love is a Fallacy, that discusses the stereotypes of woman. Shulman demonstrates conformity in society through the acceptance of segregation of women and other minorities. These acts of conformity and presumptions are shown through the use of fallacies. Using this passage as an example, fallaciesRead MorePerception And The Natural Sciences1521 Words   |  7 Pageson its context and immediately place contextual judgments on it without being aware of it. The interpretations made daily occur at an unconscious level. Although there is a selectivity of our perception and we can lead our observations to hasty generalizations, our perception can produce knowledge and expand our horizon. The natural sciences can also produce knowledge since they are solely based on certainty and experimentation. Karl Popper argued that there was no mechanical way of coming up withRead MoreMarjane Satrapi’s Challenging of Stereotypes in Persepolis1059 Words   |  4 PagesMarjane Satrapi’s Challenging of Stereotypes in Persepolis In Marjane Satrapi’s graphic novel Persepolis, Satrapi states that her goal in writing the book was to dispel many of the hasty generalizations made by the Western world about Iran, a principal sentiment being that the country is little more than a nation founded by fundamentalists and home to terrorists and extremists. To combat the misconception, Satrapi enlists the assistance of examples from her adolescence of barriers and dissent towardsRead MoreMarjane Satrapi’s Challenging of Stereotypes in Persepolis Essay example1112 Words   |  5 PagesIn Marjane Satrapi’s graphic novel Persepolis, Satrapi states that her goal in writing the book was to dispel many of the hasty generalizations made by the western world about Iran, a principal sentiment being that the country is little more than a nation founded by fundamentalists and home to terrorists and extremists. To combat the misconception, Satrapi enlists the assistance examples of barriers and dissent towards the new conservative regime in Iran from her adolescence. By employing events

Neiman Marcus Case Free Essays

string(51) " enhance customer relationships and brand loyalty\." Neiman Marcus (NM), which mainly serves the high-end retail market, is currently facing a tough future. Although it currently enjoys high profit margins and has made significant improvements in its existing brand performance, its growth has plateaued. NM believes that there is only limited potential for growth of its current full-line stores while maintaining its exclusivity. We will write a custom essay sample on Neiman Marcus Case or any similar topic only for you Order Now As a result, it is considering other growth opportunities. The strategic goal is to increase its revenue by at least $150 million over the next 6 years while maintaining its attractive profit margins of 15%. Of the number of possible growth options, we recommend NM to grow via the Galleries concept. We believe that this concept is in line with its current core strength of creating and maintaining customer loyalty with luxury customers. Moreover, it can benefit from its existing customer base, efficient sales force and brand name. Our financial analysis further shows that the concept has the potential to match the revenue and profit goals. However, NM needs to carefully choose the gallery locations since there are some risks associated with direct competition with existing leaders and confusion among its current customers about the shift in brand-focus. Growth Options Neiman Marcus (NM) serves the high-end retail market mostly in US. Before analyzing the range of growth options available to NM, we performed a SWOT analysis [Exhibit 2] to understand NM’s current competitive situation. NM clearly targets the affluent US population and intends to serve the luxury market. The company’s goal is to create a personal shopping experience for its customers, and that involves having a highly competent sales staff as well as setting up a unique buying experience. One of the biggest competitive advantages for NM is the customer based marketing programs and events, like the InCircle programs which enhances customer loyalty. The catalog advertising is another core-competency that NM can leverage greatly from, since it drives about 50% of the sales of the customer that also shop at the stores. NM invests heavily in training and retaining its sales forces ia programs like the â€Å"Optimum Selling Program† and competitive compensation to the employees. It leverages the sales force to create a personal shopping experience to the affluent customer with the objective of enhancing the customer relationship and increasing the average customer spend. Considering that the target consumer segment is the affluent consumer who earns over $200,000 annually, th ere is limited growth potential within this high premium segment since acquiring new customers with high buying power needs is difficult. Thus, the focus is to increase customer retention and find creative ways for customers to spend more on NM products, with the following approaches * Brand extension :â€Å"Galleries† for jewelry; Specialty store for shoes * Geographical extension: Expand into Europe; increasing retail space within stores; * Portfolio extension: Acquisition(Saks); Open Sale-price stores likeâ€Å"(Nordstrum) rack† * Relationship extension : Enhance relationship with emerging designers Brand extensions via Galleries for the jewelry category would put NM in direct competition with the likes of Tiffany’s Co. This might impact the top line (Revenues) more than the bottom line (net income), considering that it would involve higher costs for development of the stores, and heavy investments in advertisement and customer retention. Geographic extensions like expanding into Europe would not have high impact on the top line nor is bottom line, considering there 50% higher penetration of designer owned stores. Moreover, NM might need significant time and investment to create its brand name and competent sales force team in such new but fiercely competitive market. Portfolio extension: Acquisition of Saks would definitely have a positive impact on both the top line and the bottom line. However, NM would need to be careful on how this would affect its relationship with the employees and the designers. However, sale-price stores would likely dilute the brand image for NM, and alienate some of its existing consumers Enhancing relationship with emerging designers would probably impact NM most on the bottom line than on the top line, considering it would be able to leverage purchasing power with the emerging designers, and extract higher margins from the merchandise. do we need to estimate top line/bottom line impact? ] Of all these options, the Galleries and Acquisition of Saks are the ones that can leverage NM’s core competencies to the best ability. These avenues provide an opportunity for leveraging the marketing catalogues, customer relationships, and employee satisfaction and retention. The acquisition of existing brands such as Saks is subject to more extraneous factors (negotiations, stock valuations, government regulations, merger risks, brand value distortion) and therefore unclear as a long term strategy. Neiman Marcus’ Positioning. Based on our understanding, we believe NM’s current positioning statement is: For the affluent customer who takes great pride in buying only top-line luxury clothing and accessories, NM store is your one-stop place for all your fashion needs since we only stock best assortment of designer boutiques and our friendly knowledgeable staff knows exactly what you are looking for. NM’s positioning is to attract the affluent consumer, with a household income of over $100,000, by providing high-end luxury lines of women’s and men’s apparel, Jewelry, Cosmetics/fragrances, Gifts, Women’s shoes and Accessories. The core competencies that NM engages to differentiate itself in the marketplace are exclusive high-end designer merchandise, personable, knowledgeable and highly competent sales staff that aims at not only achieving a high level of customer satisfaction, but also establishing themselves as a personal shopper for the customer. The sales staff is cross-trained in multiple departments, and is empowered to build long term relationships with their customers. This enables NM to provide a customized and personal experience for its clientele, thus encouraging them to be repeat customers and increase their spend at NM. NM utilizes another core-competency of catalogs for direct marketing, thus creating avenues to increase spend by the customers. One of the differentiators for NM, an un-imitable competency that creates barriers of entry is the customer based marketing programs, and events. The InCircle program is targeted to enhance customer relationships and brand loyalty. You read "Neiman Marcus Case" in category "Papers" Special events and incentives are creating for the â€Å"creme-de-la-creme† spenders via the InCircle program that provides these customers to become repeat consumers via exquisite rewards programs and one-on-one customer service. About 40% of sales at NM were estimated from these programs and events organized by NM. Direct competitors for [Exhibit 3] NM include Saks 5th avenue and Nordstrum. Saks and NM differed in their approach to store formats. While NM had primarily focused on full line stores, Saks had developed other formats like restort stores, Main street stores, Off 5th stores, thus targeting different consumer segments. Nordstrom on the other hand had similar merchandise portfolio as NM, and was known for the level of personal customer attention and service it provided by building key relationships NM on the other hand provided multiple competencies that included specialty store variety (for specific designers) and department store scale and service. Quantitative Analysis of the Galleries Concept We performed a quantitative analysis to evaluate the Galleries concept. We made some key assumptions for the analysis. First, the revenue per sq. ft. or the three lines: fashion jewelry, precious jewelry and gifts would be equal to the current NM revenues in these departments. Second, the annual percentage revenue growth for Galleria would be equal to NM’s current annual revenue growth of 7%. Third, the allocation of space within the 10,000 sq. ft. galleria would be allocated to the existing ratios within the three departments. Using these assumptions, as shown in Exhibit a, we calculated the revenue per sq. ft. for the three lines. Using these values, we computed the expected revenue (base year) for one galleria (Exhibit b). We next constructed the pro-forma (Exhibit b) for one galleria for the next 6 years. We assumed that the revenue growth would be the same (7%), the gross margin and hence the COGS would be constant (56% which is the current weighted COGS for these three department). As seen in the pro-forma, we estimate each galleria will have revenues of $10. 8 million and Cash-flow (assuming EBT = EBTDA) of $2. 1 million by year 6. Using Present Value of the Cash flows (assumed equal to EBIT) at 15% discount rate, we estimate the payback period for each galleria on the initial investment of $5 million to be 5 years (2003 assuming base year is 1998). With additional revenue per galleria in Year 6 estimated at $10. 8 million, to achieve a financial goal of $200 million in additional revenue from the galleries by Year 6, NM would need to open 19 (200/10. ) galleries. This would require an overall investment of about $95 million in capital in the current year. The quantitative analysis indicate that if the three constituent departments of the galleries can perform at least at par with current levels (mainly in terms of revenue per sq. ft. and gross margins) , NM is very likely to fulfill the goal of $200 million in surplus revenue growth by year 6. In fact, since the payback period (at 15% discount rate) is 5 years, the IRR return from the investment is expected to be more than the required 15%. Thus the quantitative analysis is definitely is in favor of the galleries concept. Qualitative Analysis of the Galleries Concept The Galleries concept is to aimed to expand the per-customer spend of the target affluent consumer, by providing specialty stores for specific merchandise category. One of the viable options is to consider a Gallery which includes the departments that provide the highest revenue per sq. ft. amely Precious jewelry, fashion jewelry and Gifts, again targeting the same affluent customer segment. This concept makes sense for NM since it can leverage from its current strengths – loyalty program, dedicated and knowledgeable staff, and its existing brand value. Moreover, expanding the gallery concept in US where it already has an established brand name and elite-status makes perfect sense. However, as discussed before, the Jewelry and Gifts gallery concept would end up going head-to-head with a Tiffany’s store. Therefore NM needs to address the following risks for ensuring significant market share capture. First, considering that the flagship Tiffany’s store has a sales/sq ft ratio of over $3000 [Exhibit 1 and 4], NM needs to either increase the retail space for precious jewelry to improve from the overall expected $721 / sq. ft revenue (this is because precious jewelry in current NM stores earn a much higher $1669/ sq ft), or decrease the store gross selling space for the gallery. Second, expanding the number of Galleries excessively might rebrand NM in the minds of customers as jewelry focused company and might affect the sales of its other flagship products such as women’s apparel and shoes in original NM stores. Therefore, NM needs to be careful in choosing the locations of these new galleria stores and try to not choose locations where they currently exist. With regards to the locations of the new Gallery stores, we believe that NM needs to choose locations that are not competitively served (by Tiffany’s) in the Jewelry category, and also locations that do not have heavy overlap with its current locations. It is also important not to deviate from the target affluent consumer with high buying power index. Thus, we recommend the ollowing top 3 locations for NM to open the initial Gallery stores to ensure impactful market share capture. Based on how the galleries perform in these markets, NM can use the same criteria to open galleries in other markets. Seattle – Top most 1996 BPI; No Tiffany presence; some overlap with NM stores Cleveland – Ranked 2nd 1996 BPI; No Tiffany presence; some overlap with NM stores Sacramento – Ranked 3rd 1996 BPI; No Tiffany presence; hi gh overlap with NM stores Conclusion Based on the analysis of NM’s current positioning and its core competencies, we believe the Galleria concept presents a good growth opportunity for NM. Quantitatively, the concept has potential to fulfill both of NM’s current goals: revenue growth ($150-$200 million revenue growth over 6 years) and profit margin (Payback period for initial investment is under 6 years at desired 15% cost of capital). However, NM needs to be careful in choosing the locations for two reasons: to avoid head-to-head competition with existing jewelers such as Tiffany’s and to avoid confusion of its brand focus in the minds of its existing rich customer base. How to cite Neiman Marcus Case, Papers

Management And Organizations Environment â€Myassignmemthelp.Com

Question: Discuss About The Management And Organizations In Global Environment? Answer: Introducation According to Thomas Friedman the world has experienced three different eras. The first era of globalization happened when countries colonized other countries. For example British colonized India or Germans colonized many European countries. The multinational organizations initiated the second era of the globalisation. The digital revolution brought the third where the globalization is focused on individuals. Though all the nations are connected through the globalization, the cultural conflicts will rise as well. Every nation, culture or organization does not possess enough knowledge about other cultures which will cause the conflicts. The cultural conflicts will have negative impact on the businesses. According to Friedman because of the internet revolution the world is flat; however one needs to investigate more before approving it completely. It cannot be denied the definition is more appropriate for the developed world. There are many parts of the world where the people do not have internet access. The cultural, social or ethical value of individual is different which prevents the world to be entirely flat. In Friedmans discussion internet is the main deciding factor but it should not be, as there are many other factors other than the internet which should be considered. The internet has limited the world to common space where the interactions among individuals are increasing. However it cannot be concluded that just because of this every individual is globalised. This has opened up possibilities for the multi nation al companies to business all over the world. They see more destinations where the business can expand but to achieve the individual globalization they have to go a long way. Ghemawat explained in his book World 3.0 the world is far from becoming individually globalised. Ghemawat has contradicted Friedman by saying that the sudden change the internet brought over influenced him and the theory and conclusion he proposed lack adequate scientific data. He believed that the large investment, communication and immigration have been improved because of the globalization but there are many gaps that still exist. Hofstede defined cultural dynamics in the following six frameworks: Power Distance: This dimension is based upon the interdependence among the members of a community. The individualistic society focuses on I where a collectivist society focuses on We. If a certain society scores low it needs to focus more on the collective method in order to resolve those issues. How a community or nations focuses on long term or short term planning and relationship, this dimension decides that. Indulgence: The community works effectively by their ability to value each others perspectives and accept that. This is very significant for a company in the era of third globalization. The country needs to be internally forceful in order to deal with that. Professor McSweenys views on immigration have influenced to a large extent. The fundamentals of nations have been transformed by immigration and culture. However a nation cannot be identified by a single culture as there can be many cultures within one society. At the same time an individual culture or single subculture cannot define the whole. However personal beliefs and perspectives should be respected by every responsible individual. The example of Mr. Trompenaar is particularly significant here. He was having troubles with the management and his colleagues because he used to approach the management directly if any issue occurred with the customer. Most of the time he failed to expresses his explanations clearly to the management. The management had given him some rights and liberty which allowed him to offer discounts to the customers. After that there were no problems and this resulted in 30 % increase in the company profit. Peoples acceptability of a specific society defines the low context or high context culture. In the high context culture the things are generally simple and small but in the low context culture there exist complex behaviors and emotions. For example in a project or meeting the Indians express low context but the Americans express high context culture. Organisational culture The organizational culture can be defined by the way one organization works. The hierarchical structure of the organization is maintained by the organizational conducts. The employee mentality, impact of stories on the staff, power structure, framework control, authoritative structure, schedules, images and customs work in the development of the hierarchical culture. The organizational stories are created by the discussion that the employees have inside or outside the organization. The organizations well being is reflected on the stories. Ingvar Kamprad is considered as a legend because of his creation of IKEA. His strategies and concepts entirely changed the IKEA operations. The daily actions of the workers within the organizational work flow are accepted by everyone. Many examples can be drawn in IKEAs organizational culture, like the employees travelling by economy class or bus or his staying in hotels during business trips. The blue colored casual dresses can be worn by the employees at the work place. The symbol is an important part of the organizational culture. The symbols of an organization can be expressed in many ways like the dress code or the company logo or any sign that the company uses officially. The color of the IKEA employee dresses is blue which symbolizes the color of the national flag of Sweden. The company also maintains the Swedish side by providing play corners or scales, pencils and papers. Thorough this, value of the worker is defined in written or unwritten manner. The strategic role can be played by the organizational culture as well. IKEA follows an organizational structure which is non-horizontal in nature. The management maintains the Anti Bureaucrat week every different management level work collaboratively on the same level. There is various control systems are at work in any organizational structure. Quality system, reward system, HR system and financial system are part of the organisational control system. IKEA works its best to reduce its product cost without compromising quality. IKEA make sure that the stores with better service and low cost receives the rewards. Management maintains a close relationship with the employees in order to enhance the quality. The top management mostly takes the important organizational decisions and most of the time they are only few people. An effective organization everyones right is well protected. IKEA has become more open and adaptive as now more number of cultural diverse people work for the company Reference Anon, Geert Hofstede. The hofstedecentre. Available at: https://geert-hofstede.com/countries.html [August 24, 2017]. Arno Christian, 2011. Building A Cross-cultural Web Design For A Wider Audience. Onextrapixel. Available at: https://www.onextrapixel.com/2010/06/22/building-a-cross-cultural-web-design-for-a-wider-audience/ [August 24, 2017]. Burt, S., Johansson, U. and Thelander, ., 2011. Standardized marketing strategies in retailing? IKEAs marketing strategies in Sweden, the UK and China.Journal of Retailing and Consumer Services,18(3), pp.183-193. Colin Davies, Managing Director at C21 Consulting Ltd Follow, 2012. Cultural web. LinkedIn SlideShare. Available at: https://www.slideshare.net/c21colindavies/cultural-web [August 24, 2017]. Duncker, E., Sheikh, J.A. and Fields, B., 2013, July. From global terminology to local terminology: A review on cross-cultural interface design solutions. InInternational Conference on Cross-Cultural Design(pp. 197-207). Springer, Berlin, Heidelberg. Friedman, J., 2004. Globalization.A Companion to the Anthropology of Politics, pp.179-197. Friedman, T., 2005. The world is flat: A brief history of the globalized world in the 21st century.London: Allen Lane. Ghemawat, P., Actually, the world isn't flat. PankajGhemawat: Actually, the world isn't flat | TED Talk | TED.com. Available at: https://www.ted.com/talks/pankaj_ghemawat_actually_the_world_isn_t_flat.html [August 24, 2017]. Guillotin, B. and Mangematin, V., 2015. Internationalization Strategies of Business Schools: How Flat Is the World?.Thunderbird International Business Review,57(5), pp.343-357. Khamis, S., 2016. Brand IKEA in a Global Cultural Economy: A Case Study.Consumer Culture: Selected Essays. Larsson, A. and Schiehle, S., 2016. The Effects of Diversity on Multinational Organisations: An exploratory case study investigating the cross-cultural management and organisational culture of IKEA. Peters, M.E., 2015. Open trade, Closed Borders Immigration in the era of Globalization.World Politics,67(1), pp.114-154.