Consequences of a College Student Cheating Essay

Students are driven to cheat when there are too much emphasis to ace exams from both parents and school officials. It’s difficult to dismiss entirely of why students cheat, but taking the pressure away, students are less likely to engage in such conduct. Cheating implies breaking the rules. Academic dishonesty is using reference materials during a closed-book test or getting the answers ahead of time. Cheating is a significant concern in distance education programs. Students might find someone else to log in and take the exam for them or even have a teacher or more advanced student work with them while they take the exam. No matter how carefully a program is designed to prevent it, some students will always be able to circumvent the safeguards. This might seem like an easy way for a student to get a good grade and get ahead in his or her career. However, when students cheat on exams, everyone is affected. Consequences can vary considerably if a student is caught cheating. A grade of a zero is a standard consequence. Some professors may not report the cheating which only allows the student to continue the wrongful behavior. In most cases, the student will be put on academic probation for a first offense. This will affect the students’ career development because no one can succeed in their career if they have not learned what they were supposed to during the course of their college studies. The student may be able to get a job with more responsibilities and more pay, but they may not be able to keep it, or might even harm people. Whether the student’s career is medical assistant or lawyer, the exams are supposed to show the level of knowledge required for them to perform well. Another consequence of students cheating is that current and future students who do not cheat are penalized for being honest. When students cheat they change the rules of education in favor of themselves. If the course is graded on a curve, then the students who cheat will have their grades inflated and other students will do more poorly as a direct result. Even if the course is not supposed to be graded on a curve, grades are never absolute. Teachers might look at overall test scores and decide that a certain test was too hard, and that students should be allowed to drop a test score or retake it. However, if some students do extremely well because of cheating, then teachers will not know that the test was simply too difficult. They’ll have no motivation to change the test or the way the material is presented next time. With no feedback on their teaching style, teachers will continue to present the same material and the same kinds of tests. In fact, teachers may start to conclude that the tests are too easy because more students are getting very high grades. In other words, once a few students cheat the motivations for other students to do the same increase. When students successfully cheat they change the rules of education in favor of themselves. Cheating can create a culture of dishonesty. Once students find that one person is cheating it changes the entire ethics of the institution. It is harder for students to resist temptation if others are doing it. When it is recognized by the class that cheating is the only way to pass because majority of students are cheating, then the rest will begin to cheat. If students think that ‘everyone’ else is cheating, then it starts to seem right and normal. Because most young people do it, many young people don’t even see it as being wrong. Each person who participates in an anti-social behavior brings that behavior closer to the norm. Cheating can also devalue all students’ certificates and diplomas by casting a negative light on distance education. If society at large thinks that people in distance education programs tend to cheat, then they are less likely to want to hire people who have graduated from those programs. By maintaining academic honesty, students can make sure that their diplomas continue to have value and aren’t just seen as coming from a ‘diploma mill. ’ Finally, the consequences are severe if a student is caught. A student who is caught cheating will face at the very least failure of the assignment or exam. Harsher consequences include failing the course or possibly even expulsion from the institution. Cheating may seem like a rational decision, but the long-term consequences including the loss of money, time, and reputation that go with failing a class or being expelled can be devastating. Cheating has many consequences that shouldn’t be taken lightly. Even though the short-term effect might be positive, as the student collects some high grades, the long term consequences to fellow students, the institution, society, and the student he or she are not worth it.

Writing Report: Sampling

2013 [ A Guide to Report Writing ] CONTENTS Page 1. 2 INTRODUCTION PREPARATION 2. 1 2. 2 2. 3 2. 4 3 1 2 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 Purpose †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 Planning †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 Research †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 CONTENTS OF A REPORT 3. 1 3. 2 3. 3 3. 4 3. 5 3. 6 3. 7 3. 8 3. 9 3. 10 3. 11 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Title Page †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 Contents Page †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 The Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ The Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 The Main Body of the Text †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 The Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 Appendices †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Word Limits †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Word/Page Guides †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 7 4 STRUCTURE AND CLARITY 4. 1 4. 2 4. 3 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 Structure: Unity and Sequence †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 Clarity: the use of signposts †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 5 STYLE 5. 1 5. 2 5. 3 5. 4 5. 5 5. 6 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 Words and Sentences †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 Tense †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 Use of Tables and Diagrams †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 Presentation †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 How to improve your style †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦. 11 12 6 DATA PRESENTATION 6. 1 6. 2 6. 3 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 Tables or Figures? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 12 The Use of Tables and figures in Reports †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 14 7 USE OF REFERENCES 7. 1 7. 2 7. 3 7. 4Introductionâ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15 Why Use References? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 Citing References in the Text†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15 Listing of References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 16 16 REFERENCES 1 INTRODUCTION Effective written communication skills will be of great im portance to you both at College and in your career.The purpose of this document is to help you to develop these skills by acting as a handy reference during the Academic Development module and the rest of your course. Effective written communication depends on adapting your writing to the circumstances, to the nature of the message and, above all, to the requirements of the reader. For this reason, you will need to use many different forms of communication in your career. You may need to write business or technical reports, business letters, memos, instruction manuals and so on. This guide concentrates on only one of these, the technical or business report.However, the principles set out here apply to many other types of communication. The important elements in effective report writing are the planning and general organisation of the report, the structure of the content, the style of writing, the presentation of numerical and graphical data and the use of references. Each of these w ill be covered in the pages that follow. 1 2 2. 1 PREPARATION Introduction How do you set about writing your report? Before writing the report you must identify the purpose, plan the contents and research the material. 2. 2 Purpose Consider who the report is being written for.A college assignment for the module tutor will be read from cover to cover and will assess your understanding of the subject. However, in industry it is likely that some people won’t have time to read the full report so will only read the summary and conclusions. Therefore you need to assess who the report is written for and what they are going to do with it. Another key point to consider is why you are writing the report. A report should always have a clear objective. Before you start writing ask yourself: why do they want it; what is the purpose; what do they want it to cover; what do they not want it to cover? . 3 Planning Writing reports involves gathering facts. It is essential to start off by brain storming what you have been asked to do. A simple method of doing this is to write down, in the centre of a plain piece of paper, the most important word or short phrase, then write down any ideas that link to the purpose of the report. (See Mind Mapping Study Guide on Moodle) . 2. 4 Research (a) Preparing to do your research Before looking up references, sketch out the main things that you are looking for. This helps to make the research more purposeful, and can save you going off at a tangent or getting distracted.You will, of course, find out things which change your original outline. (b) Doing the research Take notes from as many different sources as you practically can – books, journals, magazines, internet documents, etc. Useful Tips (1) Write your notes on a separate piece of paper or card index card for each reference. This allows you to sort them out into a logical order later on to match the structure of the report. (2) For each reference, write down full details of author, title, chapter, date, etc. This can save lots of time when you come to write your reference list, as you won't have to go back to the original documents. Section 7 ) 2 3 3. 1 CONTENTS OF A REPORT Introduction Technical and business reports are normally divided into a series of sections which have distinct and well recognised functions. These sections, in order of presentation, are the summary, introduction, main body of the work, the discussion (or interpretation) and the conclusion. They may be followed by a list of references and appendices. The functions of each of these sections are described below. 3. 2 Title page The title page highlights the central theme of the report and ncludes the title, author’s name, date and, if necessary, the name of the person or organisation who commissioned the report. 3. 3 Contents Page The contents page is a list of all your chapters, sections, headings, sub headings, appendices and illustrations. All but the shortest of reports s hould have a contents page. 3. 4 Summary The purpose of the summary is to give a very brief outline of the rest of the report for people who do not want to read the whole of it, or who want to know what is in the report before reading it. The acid test is whether the content of the report is clear to someone who reads only the summary.The summary should, therefore, contain such information (from the introduction, main text, discussion and conclusion) that is needed to comprehend the contents fully. The summary should be: (a) written after the rest of the report; (b) presented at the start of the report; (c) factual, concise, and in an appropriate style. (see Section 5 in this guide) The summary should not be a re-statement of the conclusion 3. 5 Introduction The purpose of the introduction is to tell the reader what the aim of the work is and how you are going to tackle it (see also Section 4. 3).In other words, you must tell the reader: (a) what you are going to write about, (b) wh y you are going to write about it, (c) how you are going to deal with it. 3 The introduction should, therefore, include a brief general background to the topic or task, a statement of the purpose of the work and an indication of the structure of the rest of the report. It may also include a statement to indicate related areas that you are not going to deal with (â€Å"a consideration of x and y is outside the scope of this work†). The introduction should be: (a) brief (for a typical course assignment, ? 1 side), (b) clear and concise, (c) stimulating. 3. 6 Main Body of the Text (but don’t put this as a heading! ) Go back to Section 1 of the report: does this introduction satisfy these criteria? The main body of the text should be arranged under a series of headings according to the purpose of the work. For example, if the work is a scientific investigation, or a survey of some sort, the headings may be: Materials and Methods Results Discussion (See Useful Tip below) A similar structure can be adopted for a whole range of task-based reports.For example, if you had to report to the farm manager on the reorganisation of the farm office, you might use headings such as: Methods Used In The Investigation Findings Alternative Courses of Action On the other hand, you may simply be required to review a topic – say the sheep industry in the UK. In this case the text may be divided by headings such as: Organisation of The Sheep Industry Breeds Production Systems Marketing There is, of course, a whole range of other ways of organising the material, but however you do it, the importance of a clear logical system cannot be overemphasised.This is discussed further in Section 5. Useful Tips: Discussion (Have as a heading if separate section) The discussion is probably the most difficult section of a scientific report to write, but it is very important. In the discussion you should attempt to evaluate (comment critically) on the information presented in th e main text. If, for example, you have come across any inconsistencies in the information presented, you should weigh up the evidence for each argument within the discussion.If you have carried out your own research it is here you should compare your results with those of other published authors and, if the results differ, offer explanations for the differences. The good news is that once you have reached the end of the discussion, you should know exactly what your 4 conclusions are! 3. 7 Conclusion The purpose of the conclusion is to draw out the message from the work and to suggest what the consequences of that message are. It must be distinguished from the summary (which encapsulates the whole report) but should be included in it.In other words, the conclusion should say: (a) what the body of the work tells us; (b) what should be done about it (action, further research, etc. ). Thus, your conclusion on the reorganisation of the farm office might say, for example, that: â€Å"act ion x is the best alternative† and â€Å"this should be implemented in the next two months† Don’t be worried if your conclusion is short – provided you have discussed / interpreted the topic fully, a short conclusion helps the reader to understand. 3. 8 References References should be listed after the conclusion, but before the appendices.Correct presentation of references is important and is described in Section 7. 3. 9 Appendices Appendices are used to present material which is not necessary to an understanding of the report, but which may be helpful to the reader. By removing such inessential material (for example, extensive sets of data or supplementary information) from the body of the work, the communication is made simpler, shorter and clearer. 3. 10 Word / page limits Many assignment briefs have a word / page limit stated; if it is a word limit, you will need to include an accurate word count in your completed work.Please be aware that word / page limits are rigidly enforced so that any words / pages written after the limit has been reached will not be marked (or other penalties enforced as in the individual major project). 5 Count in Do not include Summary (text only) Reference list Introduction (text only) Appendices Main body (text only) Data in tables Discussion (if applicable – text Results in tables only) Any figures (graphs, charts, diagrams) Conclusion (text only) Text displayed in tables Subheadings (summary etc) Captions for tables and figuresNB You need to read the specific instructions for final year projects as these may vary slightly from the above 3. 11 Word / page guide Occasionally, an assessment task may contain a word or page guide. This is intended to help you judge the number of words / pages you may need to complete the task. There is no specific penalty for work that falls short of or exceeds a word / page guide. 6 4 4. 1 STRUCTURE AND CLARITY Introduction Your aim in technical or business report s should be to make your meaning clear to the reader.In order to do this you must ensure that your writing has a logical structure and that this structure is displayed to the reader by a whole series of signposts. These aspects are explained in this section. 4. 2 Structure: Unity and Sequence A logical structure requires two things: unity and sequence. The concept of unity is not an easy one to explain. To achieve unity, it is necessary to separate the various discrete elements of what you want to say into self-contained packages. One way of doing this is to create a mind map that identifies key areas and their relationships while helping you to plan the project.Start by writing the central theme in the middle of the paper, and working outwards. Figure 1 illustrates a way in which an assignment based on the Euro could be planned to achieve unity in this way: Participating EU countries Non-participating EU countries Countries Summary Key events Implementation Timetable Euro Facts Coi n and Note Denominations European integration and economic & monetary union The Road To The Euro The EURO Exchange Rate Government & European Institutions Organisations Pros & Cons Political Economic Business / Trade Consumers Pro-Euro Anti-Euro Figure 1 – Use of patterned notes 7Once you have identified the various topics in this way they can be organised into paragraphs, and paragraphs on related subjects can be organised into sections. It is then necessary to decide on a logical sequence for these sections and paragraphs. The sequence depends on the subject matter and the approach. For example it may be: in chronological order (e. g. description of the breeding cycle of sheep or a new product development process); in descending order of importance (e. g. factors affecting the yield of wheat or factors affecting food purchase); in ascending order of importance leading to a conclusion (e. . argument of a case). However, you should aim to present your ideas in an ordered sequ ence so that a reader will follow the line of reasoning without difficulty. Determining the best sequence is not always an easy task, especially when dealing with complex subjects. If in doubt discuss your plan with your personal or module tutor – they will be happy to help you think it out. 4. 3 Clarity: the use of signposts To make your writing easy to read it is important to provide frequent signposts that tell the reader where s/he is and where s/he is going. Some of the signposts you can use are listed below. a) Title Each piece of work should have a clear descriptive title that gives a guide to the content of the work. You should avoid â€Å"journalistic† titles that tell you little. Thus, â€Å"The Prevention and Control of Mastitis in the Dairy Herd† is preferable to â€Å"Getting to Grips with Mastitis†! Contents Page All but the shortest of reports should have a contents page. Introduction The introduction should tell the reader what you are goi ng to deal with and how. In longer reports you may use an introduction in each section. Headings Headings and sub-headings should be used freely in technical and business writing.You may have been told not to use heading in English essays, but this does not hold in technical and business reports where headings are very helpful in making your meaning clear. For this reason it is important that the heading system reflects the structure of the report. You should, therefore, adopt a system of headings and sub-headings that show the relationships of the various sections. (b) (c) (d) 8 Here, for example, is a diagram that shows the structure of a chapter in Burns and Bush (2000). The Nature of Marketing Research Marketing Marketing Research Defined The role of Marketing ResearchCharacteristics of Marketing Research Types of Marketing research Studies The Marketing Information system The Future of Market Research The Marketing Concept Marketing Strategy Etc. Etc. Etc. Etc. Components of an MIS Etc. Internal Reports Marketing Intelligence System Marketing Decision Support System Marketing Research System The heading system used in this case must be such that the reader knows, for example, that the section marked ‘Internal Reports’ is part of the section on ‘Components of an MIS’, which is part of the section on ‘The Marketing Information System’.To achieve this all headings at the same level of sub-division must be the same. We might therefore have a series of headings as follows: THE NATURE OF MARKETING RESEARCH The Marketing Information system Components of an MIS Internal Reports are defined†¦Ã¢â‚¬ ¦.. (Bold capitals) (Bold lower case) (Indented bold lower case) (Indented bold lower case on same line as text) (e) Notation If it is necessary to cross reference to other sections of the report then a method of easily identifying the sections may be desirable. The most straightforward and generally used method of notation is decimal numbering.It clearly shows the hierarchy of your thoughts. 1. 1. 6 THE NATURE OF MARKETING RESEARCH The Marketing Information system 1. 6. 1 Components of an MIS 1. 6. 1. 2 Internal Reports are defined†¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 (f) Topic Sentences When you are reading you may find topic sentences a helpful device. These are sentences often found at the beginning of a paragraph, which are used as a summary of what is to follow. That is, they are used to make a general statement about the topic which is then developed further in the rest of the paragraph. Useful Tips There is a range of different systems of headings and notation you can use.But remember whichever you use, always be consistent throughout the report. 5 5. 1 STYLE Introduction Do not be frightened by the use of the word â€Å"style†. Style simply means the way you use words and sentences in your writing. The style of effective reports is direct, simple and straightforward. This is easy to say but more difficult to achieve: as George Bernard Shaw once wrote: â€Å"I am sorry to have written such a long letter but I did not have time to write a short one. † Some rules to help you follow. 5. 2 Words and Sentences George Orwell wrote some helpful rules for scientists who write.He said: a) â€Å"never use two words when one word will do, b) never use a big word when a small one will do, c) never use a long sentence when a short one will do†. Some examples of word savings are shown in Table 1 Table 1 Superfluous words and alternatives Better English as to now when so that in college thus planning Superfluous words on account of the fact that in order to at the present time on the occasion of with the result that in the college environment it is apparent therefore forward planning 10 5. 3 Tense Reports are normally written in the past tense and impersonally. e. g.It is recommended that NOT I recommend that Never write â€Å"you†Ã¢â‚¬ ¦.. 5. 4 Use of Tables and Diagrams Never use words when you can put your message in numbers (use a table). Never use numbers when you can use a picture (a diagram or graph): pictures are clearer than numbers; numbers are clearer than prose and both save words. But always remember tables and diagrams do need some words of explanation. (Section 6) 5. 5 Presentation Be aware that poorly laid out work, which is badly sequenced with poor word processing or handwriting, frequent spelling mistakes and incorrect grammar will lose you marks. . 6 How to improve your style Remember anyone can improve their writing skills through hard work, constructive feedback and practice. Below are some key tips for improving your style. a) Work with a rough draft. Complete a rough draft and leave for a few days then re-read it or ask a friend to read it and make comments. This gives you time to reflect on your report. b) Avoid jargon. Never use jargon unless a) it saves words and b) your readers will understand it. c) Keep it clear and straightforward. A good style is one which is clear and concise so the reader can easily follow it.Useful Tips Always check your work. Before you hand in any work, be it an assignment or an exam script, check it for errors in accuracy such as spelling and punctuation, readability and flow and clarity of structure Avoid plagiarism. You know the penalties (see the plagiarism section in the Academic Development module on Moodle) A CHALLENGE: when you have written your draft copy go through it and see if you can remove 25% of the words without changing the meaning. 11 6 6. 1 DATA PRESENTATION Introduction We have already mentioned the value of tables and diagrams in saving words.They also help to make your message clear. However, they will only do this if the data is accurate and properly presented in the text. Some simple guidelines on this follow. 6. 2 Tables or Figures? â€Å"A picture is worth a thousand words† All material in your report that is not prose is called either a figure or a table (although photographs are known as plates). Figures include diagrams, graphs and charts. Figures are to be preferred to tables and prose, especially when complex relationships are involved. Tables are necessary when it is important to know exactly what the numbers are.Figures There are many different ways of presenting information as figures. Which one you choose depends on the purpose of the figures, and the nature of the data. Again, there are a number of important rules in presenting data in figures. Some ideas can be found in Figure 2. Tables There are different types of tables for different purposes. Usually tables in reports are intended to demonstrate or support a particular point being made in the text. They therefore need to be designed to fulfil this purpose. A few guidelines on the presentation of demonstration tables are given in Table X in Figure 3. . 3 The Use of Tables and Figures in Reports Numbering In technical reports tables and figures (Table 1–n and Figure 1-n) should be numbered in sequence to allow you to refer to them in the text. Captions All tables and figures must have full, clear and explicit captions telling the reader exactly what the numbers and units are. The golden rule is that the message of any table or figure must be clear in isolation from the text. Captions go above a table but below a figure. Reference in the text You must always refer to the table or figure in the text before you come to it.Do not repeat details of the table or figure, but summarise what it shows e. g. â€Å"Grain yield response to successive increments of applied nitrogen shows the law of diminishing returns (Figure 1 Table X)†. Source You must always give the source of the data depicted. Listing List tables and figures after the contents page. 12 50 (% of respondents) Components easy to see and compare All units clearly identified Key to explain bars 25 Axis starts from 0 0 Extremely Important Very Important Im portant Not at all Important 2000 2003 Reference clearly statedSource: HAUC Consumer Attitude Survey (2000 and 2003) Figure X Comparison of Consumer Attitudes in 2000 and 2003 to the importance of price as a factor when buying food (% of respondents) Numbered in sequence for ease of reference in text Clear, full and explicit title UNDERNEATH FIGURE Figure 2 Presentation of Figures (Example Data Only) 13 â€Å"Grain yield response to successive increments of applied nitrogen follows the law if diminishing returns (Table X)† Reference in text before table showing what the table shows Numbered in sequence for ease of reference in text All units clearly identifiedClear, full and explicit title AT THE TOP Units given as high in the table as possible to avoid repetition. If all units are the same they should be included in the title. Table X Grain yield response of wheat to successive increments of applied nitrogen Applied N (kg/ha) 0 25 50 75 100 125 150 Yield of wheat (t/ha) 2. 5 0 3. 50 4. 30 5. 00 5. 20 5. 20 5. 00 Responses to successive applications of 25kg of N (t/kg) +1. 00 +0. 80 +0. 70 +0. 20 0. 00 -0. 20 (Source: Bloggs, 2003) Numbers to be compared presented in columns, not rows Columns arranged in some natural order of sizeReference clearly stated Figure 3 Presentation of Tables NB If you are presenting data in a table that you have created yourself, show this by putting (Source: Author’s own) under the table. 14 7 7. 1 USE OF REFERENCES Introduction Technical writing sometimes includes a bibliography but always includes a list of references. They have different purposes. A bibliography is a systematic list of sources of information on a particular subject which have been consulted although specific facts from them have not been cited in the text.References are the sources of information which have been cited in the text as evidence for statements and assertions. This section provides an introduction to the purpose of using references and t he rules which govern their use. 7. 2 Why Use References? In higher education and research, unsupported assertions are not acceptable. In other words, you cannot simply say that something is so without providing supporting evidence. Evidence can be obtained or it can be provided by reference to writings of someone who has published such research or who is an acknowledged authority on the subject.Naturally, this does not apply when your assertion is something that is widely understood. It does, however, apply to anything that is new, little known or open to argument. If I said that Shropshire sheep have four legs I would not need to provide evidence. If I said that they have five legs there may be some who would doubt my word. In such a case I would need to provide evidence, either by doing research (counting the number of legs of randomised samples of the Shropshire sheep population), or by reference to the writing of an authority on this subject who had done such work. . 3 Citing R eferences in the Text In order to draw the reader’s attention to the supporting evidence you simply write the surname of the author and the date of publication of the paper or book in the text. This can be done in more than one way, thus: â€Å"It has recently been shown that Shropshire sheep have five legs (Smith, 2012). † or â€Å"Smith (2012) recently demonstrated that Shropshire sheep have five legs. † The reader now knows that you have an authority for your statement.

The challenges nurses are facing with nursing informatics Essay

The challenges nurses are facing with nursing informatics - Essay Example According to Ball (303), Informatics thus refers to the process of modification of a discipline by combining information as well as knowledge to its discipline. In fact, it is an acknowledged specialty for nurses who are registered, but it poses several challenges to the profession of nursing. Nurses have experienced other problems as a result of the innovations in means of communication, improved transport systems as well as the created global economies. This has compelled the nurse to accept the universal perception of health policies, which has led to the changing roles of the nurses, as they have had to incorporate the global phenomena into the primary health care system.The use of technology has been the greatest challenge that the nurses have had to face. They have had to use computers in health caregiving, administration duties as well as in education and research (Ericksen, 1). Basically, informatics is incorporated in every task of a nurse. All these challenges facing the nu rsing profession are caused by advancements in technology, reforms in the healthcare sector, too much workload and little number of professional nurses as well as the increased lifespan of the patients.This is because research has shown that the number of healthcare providers has always been less than that of the health seekers. Technology, therefore, becomes the only solution to this growing burden. Nurses must be kept abreast with the all the advances in technology to enhance the quality as well as the price of care given to patients.

Business,society and policy Case Study Example | Topics and Well Written Essays - 1000 words

Business,society and policy - Case Study Example This report is concerning the business perspective of Panther Sports, who have outsourced the soccer balls manufacturing in Pakistan, and are now faced with an ethical problem that is putting their sales, credibility and stronghold in the Asian sports market at jeopardy.Panther Sports, after a decline in its sales due to increasing economic pressure and limited manufacturing schemes, decided to follow the example of other companies in outsourcing the manufacturing market in the developing countries where labor intensive jobs are cheaply done. This would ensure that the product is made on the same quality and standards as those made through domestic manufacturing, but the cost of production would be considerably cut. Outsourcing in the Asian countries would also open the doors to Asian market to them where they had a good chance of developing their stronghold. Hence, they developed their soccer manufacturing market in Pakistan, and contracted with Faisal Sports in Sialkot. However, in this region, that is India, Pakistan, and Bangladesh, there have been extensive cases of child labor. Faisal Sports was discovered to be involved in this act, and so Panther Sports terminated its contract with this contractor. Given the nature and gravity of this illegal act, Panther Sports is at risk of losing its future consumers, and its hold in the Asian Market.... of Panther sports in this conflict, and recommendations can be given to solve this problem, the business perspective has to studied. This involves discussing the structure and infrastructure of multinational companies, their responsibilities and duties as set by many codes and instructions by authorities, the methods of their operations concerning outsourcing in other countries, a look at the stakeholders theory and the risks that Panther Sports runs. Business organizations and companies are viewed as independent entities and virtual citizens of a state. These organizations are held independent of their staff, and hence, the staff, on any level, will not be charged of any crime if the organization fails to fulfill its duties or violates any code of conduct. The organization itself will face the consequences, and the owners themselves will not be held responsible. Whereas the companies are not entitled to solve every problem faced by the communities in which they have their plants, they are demanded to make sure that any issues created as a direct or indirect influence of the company, whether primary or secondary, be solved by that company, and that their business procedures do not violate the norms of business ethics and the standard set regulations (Freeman 2002). When companies outsource their manufacturing business in other countries, they, though still holding the right to the name and label of the company, do not own the factories and industries locally set

The successful integration of iPads and smartphones into the Research Proposal

The successful integration of iPads and smartphones into the workplace. When the iPad is the only computer your employees need - Research Proposal Example There may be two possible reasons for the inclusion of iPads and smartphones in the workplace, i.e. the demand of the business growth in the digital era, or the demand of employees working in the highly competitive business world at present (Gruman, 2011). Literature Review Technology gadgets such as iPads, Smartphones, Tablets and others have gained a remarkable significance in the daily life of human society in this 21st century. Undoubtedly, the features rendered by these gadgets are the major reasons to enhance its public usage and demand in the current scenario. One of the major advantages provided by the gadgets is their ability to connect people all around the world with a single touch and thus boost the aspect of international communication. Other features served by these gadgets include video calling, online gaming and chatting, and various internet services (Abdnour, 2011). It is in this context that these technology gadgets are emerging to be the most favorites of younger generation. Pierson (2010) stated that â€Å"The upstart college and career multitasker, age 18–27, is redefining connectivity at work and home†. Subsequently, Apple (one of the major iPad producers in the international market) sold almost 3 million pieces of iPads all around the world within a few months from its introduction to the market. Another major producer of tablets, Forrester also had to revise its prediction of future sales increasing the total sales to 13 million units. Experts have further contributed that almost 59 million iPads are expected to be sold in the US only, by the end of 2015 (Schadler & Et. Al., 2010). The inclusion of smartphones in the workplace was contemplated long before the inclusion of iPads and tablets. In comparison to the introduction strategies of smartphones, tablets and other technology gadgets are being introduced to the market in a different manner. For instance, the tablets are witnessed to be favored more than the laptops by e mployees, as tablets have almost every feature of laptops and other features in addition. For example, a tablet is also considered to replace clipboards in terms of its wide ranging features and effective applicability (Schadler & Et. Al., 2010). In this regard, Schadler & Et. Al. (2010) state that â€Å"Tablets and other smart mobile devices are brought in by eager employees and are opening doors to many new business scenarios, often in places where no computer works today†. Therefore, it can be stated that the demand for these technological gadgets in the workplace is highly influenced by the eagerness of Gen Y employees in the current scenario. However, there are various other reasons that have been identified by the experts to have a significant influence on the involvement of iPads, Smartphones and tablets in the workplace. As stated by Grove & Et. Al. (2010), iPads are considered to be highly useful for the companies to improve the aspects of ‘visibility and usabi lity’ of the company data in order to serve their customers with higher efficiency. On the similar

Women Work and Family Essay Example | Topics and Well Written Essays - 1500 words

Women Work and Family - Essay Example There are a number of women in reformatory who willingly stop considering their toddlers telling them they are in sanatorium or in public holiday (Marchbank and Letherby, 2007: 297). It has been viewed that the mothers of young toddlers can be condemned for going out mingling with more so than the fathers of these toddlers (Marchbank and Letherby, 2007: 249). The majority women must settle on whether to work for compensation even as mothering or construct mothering their only communal role. Often this choice is depicted in terms of whether they will be "stay-at-home" and most probably "full-time" mothers, or "working mothers" and consequently ones who plan out salaried work above care-giving. Contingent within this edifice is womens bodily site too—either lady is at residence or job, not both. Dillaway and Pare (2008) discover frequent conceptualizations of stay-at-home against functioning motherhood, as confirmed by feminist family erudition and latest media substances (Dillaway and Pare, 2008: 437). The designation of ‘Father’ may be average, but the elements of being a nice father are no matter which but incomparable. Fathering, like mothering, is one strong, never-let-positive, high-strain job. It’s worthwhile, but just as frequently it can be intimidating, mystifying, and maddening! Luckily, there are a lot of fathers out there doing a grand work of living up to the consecrated faith they’ve obtained by rearing toddlers. Good fathers set out far away from just fetching home the bread. They offer poignant support and societal assistance. They have to stay back at home because the mothers are working mothers. Moreover, money may be a cause as working mothers need to keep caretakers for their children, thus, as a parent, a father can take more care of his child rather than a caretaker. Thus, fathers prefer to stay back at home. They dedicate endless time and vigor to children’s wellbeing. When parenting, nice

Establishing Money Exchange and Transfer Business Research Proposal

Establishing Money Exchange and Transfer Business - Research Proposal Example UAE has an extensive record of the money changers who are involved in exchange of foreign currencies and remittance. The process of remittances took place in the form of a third party money payment system, where the person may pass on the currency to the second party located within or outside the country. This service was utilized heavily by the emigrants in UAE. In the other countries money changers are prohibited, while in UAE and the other Gulf countries they are regulated, licensed, and supervised by the central bank. The money exchange and transfer industry in UAE comprises of more than 212 offices. These money changers utilize the banks, exchange houses, and even agents to take and receive remittances. Â  This system might appear to be informal, but they are formal contractual agreements, and their business is legal and well-established in UAE. The currency of UAE is Dirhams which is linked to the US Dollar. However, Dirham has remained constant more than a period of 20 years (Campbell, 2007, p. 354). Even the foreign exchange market in UAE is not centrally controlled by specific exchange. It is mainly run by the bank through ‘over-the counter’ and by the companies who trade in currencies. The currency brokers are there in the market to offer good deal in foreign exchange because the exchange rate is not the same. There are different prices on which currency is traded depending on the rates offered by the banks or companies into trading and fund transferring business.

Foreign market entry and its implication (Starbucks case study) Essay

Foreign market entry and its implication (Starbucks case study) - Essay Example In particular, the paper looks at Joint Ventures as an example of the company’s market entry into Spain, and its marketing implications. Generally, the company applies market entry modes and marketing mix to build its brand appeal as well as create a unique product appeal and customer loyalty. These choices have long-term implications in the success of the company. Introduction/Company Background Starbucks Corporation is an international company that deals with coffee products, with its headquarters based in Seattle Washington, America. During its commencement in 1971, the company was a retailer and a local coffee roaster; but it has since stretched out swiftly. It has Italian-style coffeehouse chain and it is the world’s largest coffeehouse company, with presence in more than 60 countries and more than 20,000 stores (Starbucks Corporation 2011). It deals with coffee beans, salads, hot and cold drinks, hot and cold sandwiches, snacks, mugs and tumblers, and sweet pastri es. In addition, Starbucks distributes some of its brand through grocery stores, including coffee and ice cream. Its other products include markets films, music, and books through the Hear Music and the Starbucks Entertainment division. Scores of the company’s products are either location specific or seasonal. Starbuck’s most remarkable expansion, when it used to open new stores days on end, was in the 1990s till 2000s. The company started establishing oversees stores in 1990s; and currently, roughly third of its stores are oversees (Starbucks 2012). Market entry According to Albaum and Duerr (2011), market strategy comprises of an entry mode and a marketing plan. Numerous entry strategies that an organization can adopt when venturing into new markets and regions are available. Each strategy comes with differing degrees of advantages, disadvantages, risks and legal obligations (Gilligan & Hird 1986). According to Albaum and Duerr (2011), the entry strategy to be adopte d should take into consideration company objectives and expectations in terms of volume of business to be gained. The strategy should also take into consideration resources required to effectively implement the strategy and patterns of involvement in other regions. On the other hand, political infrastructure, degree of competitive rivalry within the target market, as well as nature of product to be introduced into the target market should be factored (Yavas, Verhage & Green 1992). Starbucks uses different approaches to market entry, especially in its internalization process. Its entry approach is aimed at satisfying the needs and requirements of every market, seeking to fulfill its traditions and cultures. Presently, the company uses three differently entry methods, including licenses, joint ventures and wholly-owned subsidiaries (Webster 2005). Starbucks entered Spain by signing joint venture agreements with VIPS and El Moli Vell and in 2001. This strategy allow for quicker penetra tion, risk diversifications and faster entry into new markets. It also helps the business to avoid barriers of entry. Like any other strategy, this strategy has its shortcomings; which include loss of management control and lack of the ability to recover capital invested among other (Yavas, Verhage & Green 1992). Group VIPS is a leading European retail and food service operator, while El Moli Vell is a retail operator of pastry shops and cafes in Barcelona area. In

CHEMISTRY Essay Example | Topics and Well Written Essays - 1500 words

CHEMISTRY - Essay Example In the US, two antithyroid medications are being used, propylthiouracil (PTU) and methimazole, while in Europe and Asia, carbimazole which has a similar action to methimazole, is being used (Fenton 2006a). Carbimazole is converted to methimazole inside the body (Ross 2008a). The three antithyroid medications mentioned belong to the class of compounds known as thionamides and these medications inhibit thyroid hormone biosynthesis by decreasing the oxidation of iodide and iodination of tyrosine (Fenton 2006b). PTU also blocks the conversion of T4 (thyroxine) hormone to the more metabolically active T3 (triiodothyronine) hormone (MedicineNet 2005a). The chemical IUPAC name of methimazole is 1-methyl-3H-imidazole-2-thione, its chemical formula is C4H6N2S, its average molecular weight is 114.1688 g/mol, its melting point is 146 degrees Celsius, its experimental water solubility is 275g/L, and it has a half life of five to six hours (DrugBank 2007a). The following statements describe the mechanism of action of methimazole: ‘Methimazole binds to thyroid peroxidase and thereby inhibits the conversion of iodide to iodine. Thyroid peroxidase normally converts iodide to iodine (via hydrogen peroxide as a cofactor) and also catalyzes the incorporation of the resulting iodide molecule onto both the three and/or five positions of the phenol rings of tyrosines found in thyroglobulin. Thyroglobulin is degraded to produce thyroxine (T4) and triiodothyronine (T3), which are the main hormones produced by the thyroid gland. So methimazole effectively inhibits the production of new thyroid hormones.’ The chemical IUPAC name of propylthiouracil is 6-propyl-2-sulfanylidene-1H-pyrimidin-4-one, its chemical formula is C7H10N2OS, its average molecular weight is 170.2321 g/mol, its melting point is 219 Â °C, its experimental water solubility is 219 Â °C, and its half life is two hours (DrugBank 2007c). The chemical IUPAC name of carbimazole is

Fine Arts Lesson 2 Essay Example | Topics and Well Written Essays - 3250 words

Fine Arts Lesson 2 - Essay Example This is because meaning to symbols has to be given otherwise the other person would not be able to understand the context of the message. In the above pictogram, the reader would have the context of the English language in mind so he would not have to depend on any key. Pictograms in today’s world are used as symbols and icons. They are employed in sign language, as icons in our computers and also as road signs. The use of pictogram in such areas goes away with the need for words that would occupy more space and would require more time to read. In case of road signs such as U-turn and Danger signs, the viewer reads these signs quickly and thus response is fast. Part 2: Art as a Window into Culture The Seated Gudea is a sculpture of Mesopotamian King Gudea of Lagash, belonging to the Neo-Sumerian period. The sculpture was commissioned by the King himself but the sculptor is unknown. In this sculpture, the king is depicted as a pious person who remains seated with hands clasped in a prayer-like position. Inscriptions are seen on the robe of the King, telling the story of the King who built the temple. The Akkadian relief sculpture of King Naram-Sin of Akkad depicts the victory of King Naram-Sin over the Lullubi. This relief sculpture was probably intended to become a monument. Both the sculptures are praise to their Kings. In the ancient times, the Kings used art to express their greatness. However, the subject of both the paintings is different in a manner of their emotions. King Gudea is shown as a humble person whose contribution to his people is the building of the temple. Gudea is depicted in this sculpture as a humble and peaceful person. In the case of King Naram-Sin of Akkad, the King is the opposite of humble as he basks in the light of his victory over the Lullubi. The King here is proud of his accomplishments and believes in his own might. This shows how the cultures differed as Gudea had strong religious beliefs while King Naram-Sin was sure of his own capabilities. 3. Reflection Assignment: The Evolution of Pyramid Design Pyramids were built in Ancient Egypt primarily for the purpose of serving as tombs for the Pharaohs, their queens and their entire ruling family. However, these Pyramids represent the architectural geniuses of the people who built these structures. Pyramids are great collectors of energy. Another seemingly interesting fact about the shape of the pyramids is the method of decomposition that occurs to the bodies inside the tomb. Rather than stinking or smelling, these pyramid structures lead to the mummification of the body. The Pyramids of Giza are the most functional and elaborate of the Pyramid Design. The Pyramids of Khufu and Cheops in Giza are built based on the Earth’s basic geophysical data linked with the Pyramid’s dimensions. Also being the largest pyramid, The Pyramid of Khufu also acts as radar. Thus these Pyramids not just serve the purpose of being tombs but in the greater cont ext are architectural relics. 4. Writing Assignment: Lasting Monuments One monument that I believe would be a lasting monument in this age would be the Sydney Opera House located in Sydney, Australia. There are two reasons behind this choice. The first is apparently the architectural beauty of the building. The building has become an icon for Sydney in the same way that people remember India by its Taj Mahal,

Cipla Essay Example for Free

Cipla Essay

Unity 3D Essay Example for Free

Unity 3D Essay Based on our research Game development is the process of creating video games and games can be developed as an artistic outlet and to produce a lot of money. Game developer is software developer, business or an individual who is in charge in creating video games. There are many types of video games examples areRPG, Actiongames, Adventure games, Strategy games, Vehicle Simulation games, Puzzle games, Sports games and many more. On this part the researchers discussed the data gathered in some related games in the World Wide Web or internet and study it to serve as reference to the project. Unity 3D as a Game development tool Firstly we could see in this article is all about Unity 3D and initially Unity is an integrated development tool used for creating interactive 3D software, like 3D games and simulations games. Based on our research Unity3D is a superior 3D engine and the environment of Unity 3D is very simple to understand and easy to use for a beginner. Unity should interest anyone who wants create 3D games and game applications in cell phone, desktop and many more. Unity’s iterative light map baking gives you complete control of your light mapping workflow. The integrated light mapping tool, Beast, perfectly bakes lights into textures for amazing performance. You can opt to spend time baking only the parts of the scene you are actively working on. Unity facilitates the smooth deployment of your single-player games online, with options such as adding high scores, chat, and real-time interaction and Unity also makes the complexities of real-time networking easy to negotiate. Turning a single-player game into a networked multiplayer game requires few changes to your existing code, and you never have to worry about networking technicalities like NAT punch through Unity also helps you quickly bring your scene to life with automatic navigation mesh. A navigation mesh is a summary of data structure used in artificial intelligence applications to aid agent in path-finding through large spaces. Lastly Unity also provides powerful tools for resonant scenes. Like In-game audio is powered by FMOD, one of the worlds most widely used libraries and toolkits for the creation and playback of interactive audio. In Scripting with Unity it brings you fast iteration and execution and the  strength and flexibility of a world-leading programming environment. Scripting is uncluttered, straightforward and incredibly fast. In Unity, you write simple behavior scripts in JavaScript, C# or Boo. All three languages are easy to use and run the three programs is an open source so it means you can download it just for free. Unity 3D also offers a free unlimited trail version of the software, but also sells Unity Pro, a more feature-rich professional version. In addition they offer developers a source code license if they encounter limitations in the Unity Pro development environment, allowing programmers to extend the capabilities of Unity. Techniques in 3D Modeling In this article it will discuss what 3D modeling is all about and we could see in this article the different techniques in modeling. Firstly the Primitive modeling is a very basic modeling technique and hence has several draw backs too. The software tool like 3D Max, Maya andmany more.Provides a set of 3D primitives like spheres, boxes, triangles etc. The artist alters these shapes to suit his/her character modeling needs, using lattices, deformers and many more.Primitive modeling technique is more suitable for building objects like houses, furniture etc rather than, for live organic modeling. Next is the â€Å"NURBS† or Non Uniform Rational B-spline. If we see this modeling technique from an outer view, all we see is a set of simple curves that we call NURBS. How the 3D tool implemented it we don’t need to care much these curves are very flexible and have control points on them which we can use to change its shape. The NURBS modeling has its advantages and disadvantages. It is an easy to model approach, since the NURBS curves are easy to manipulate. But this modeling technique has limited extensibility. Suppose you want to add an extra limb to your alien creature after the modeling is complete, it will become extremely difficult, if you choose NURBS modeling. Finally the surface modeling, this is the widely adopted modeling technique used primarily for organic modeling. In this modeling technique, the 3D artist creates a spline cage profile for the 3D character. The splines intersect between each other, creating a completely closed profile of the character, unlike the NURBS technique. This method has the advantage that it can be extended to adapt to varied requirements, during any stage of the modeling process. This offers a lot of flexibility  to the artist. This technique is used widely in 3D animation software’s. Autodesk 3Ds Max 3Ds max is one of the most powerful and popular desktop 3D graphics programs available today the program is used for a wide variety of commercial and artistic applications, including architecture , computer games, film production, forensic, medical and scientific visualization, virtual reality, web design and even fine art. In auto desk 3Ds Max where you can create alien planets, towering ruins, heroes, villains and create your own paradise. By harnessing your imagination to 3Danimation, you can make animals prowl and mountain as people run through quivering jungles. But before you start creating chaos and quest you need to learn the basics about 3ds max if you have mastered the skill in how to navigate viewports, control the display, create and select objects, and transform your creations. Then you will learn how to model objects in greater details. Example of Car Racing PC game: Dirt 3 Based on our research Dirt 3 is a rally Car racing video game and the third in the Dirt series of the Colin McRae Rally series, developed and published by Code masters. However, the Colin McRae tag has been completely removed from this iteration (having previously been removed from only American versions of previous games in the series). The game was released in Europe and North America on 24 May 2011, and two days later in Australia for Microsoft Windows, PlayStation 3 and Xbox 360. The Japanese version of Dirt 3 was released on 25 August 2011. F1 Online: One example of a Car racing PC game in Unity is the F1 Online it is the Game that uses an innovative control method that allows anyone with a mouse to take part in exhilarating races with up to 24 players on stunning circuits from around the world. Test your racing prowess over a selection of 19 officially licensed circuits and 18 custom-built circuits spanning 6 continents. Discover the perfect racing line, master corner braking and learn to deploy DRS and KERS at the right moment to drive your team to victory. The more successful you are on the track, the more rewards you will earn. http://www.naturalmotiongames.com/games/csrracing/ http://unity3d.com/gallery/made-with-unity/game-list http://en.wikipedia.org/wiki/3D_modeling http://www.wisegeek.com/what-is-3d-modeling.htm

Assessing Service Quality At A 5 Star Hotel

Assessing Service Quality At A 5 Star Hotel 1.1 Introduction Tourism has become one of the great pillars in the Mauritian economy since some years. Today Mauritius is very popular in the Indian ocean and has emerged as a major tourist destination. According to statistical research done, we can say that Mauritius is facing a continual increase in the inflow of visitors during the recent years. Consequently, the hospitality industry faced a rapid growth to accommodate demands, causing a great increase in the number of hotels. The total passenger arrivals during the period January to September 2010 numbered 879,833 representing an increase of 7.3% over the figure of 819,741 for the corresponding period of 2009. Tourist arrivals for the first nine months of 2010 attained 646,656. This represents an increase of 6.2% over the figure of 608,885 registered in the corresponding period of 2009. However, one of the greatest challenges facing hotel organisations today is the ever-growing volume and high level of competition. (Kamdampully et al ,2000). In the highly competitive hotel industry, service becomes one of the most important elements for gaining a sustainable competitive advantage in the marketplace. Improving quality gaps has become a critical issue for the hotel industry in Mauritius as it represents an important source of competitive advantage. In consequence, hotels need to ensure customer satisfaction through the provision of high quality service to their guests for achieving their financial objectives. Increased employee performance is a viable way for hotels to remain competitive. On the other hand, given that delivering service quality and satisfying customers has become the life hood of service providers. Per se, service quality and customer satisfaction need to be investigated to know where the hotel stands and to develop proper methods leading to excellence. The impression that tourists will have of the organisation as a whole will depend on their interaction with the front line employees which means that the latter have a role to play in service quality. However, service quality control is of great importance for customer retention. Customer loyalty is a key determinant for the long term financial performance of organisations (Jones sasser, 1995) . Reichheld and sasser (1990) found that if a firm increases its customer retention rate by 5%, then its total lifetime profits from a typical customer will rise by 25-125%. 1.2 Problem statement The tourism and hospitality industry in our island is developing more rapidly than other industries. Based on data available on tourist arrivals and information gathered from stakeholders, tourist arrivals for the year 2010 has been revised upwards to 920,000. This represents an increase of 5.6% over the figure of 871,356 in 2009. Service quality occupies a significant role in the hotel industry as there is a need to provide service properly. Efficiency cannot be achieved without good proper service quality standards. Assurance of service quality is of great importance in various hotels. So, it is important to alleviate all the downfalls of service quality in this sector to ensure satisfaction of customers . This study is mainly carried out because in Mauritius, the main problem that the hospitality industry is facing nowadays is that demand for high quality service is increasing considerably due to competition. As our country is focussing more on tourism for a better economy, it is vital to see whether the expected class of services are provided to the tourists at the hotels. This shall allow Mauritius to respond to the challenges of the incoming competitive global business environment. By providing high quality service, hotels can enjoy long term profitability. Adapting it to concerned hotel, it is important to know if the employees and the management of the hotel are providing high quality service to the guests to ensure customer satisfaction. 1.3 Objectives of the study The aim of the study is to assess the level of service quality provided by the Hotel. This study will help to know the needs and expectations of the customers of the hotel. The study will also identify the hotel`s current situation and this will help the management of the hotel to develop future strategies to improve services . The study will focus on these objectives : To assess customers` perceptions and expectations of the level of service provided by the Hotel using a modified servqual model. To identify aspects of service that reveal weak and strong areas ( Gaps ) of service quality. To evaluate the level of customer satisfaction at the hotel. To identify appropriate techniques, strategies or action plans to enhance the service at the hotel. 1.4 Profile of organisation Location This 5 star hotel is one of the worlds great resorts -the height of cool, modern elegance, imbued with the warmth of tropical Mauritius, truly one of the Leading Hotels of the World. It lies on a beautiful stretch of sandy coast, looking out over tranquil Trou dEau Douce Bay. Out in the lagoon, are two beautiful islands, including Ile aux Cerfs with its spectacular 18-hole championship golf course, designed by Bernhard Langer. This is 5-star luxury at its best, the perfect holiday setting for couples and families, with a fabulous range of facilities, including an extensive range of water sports and land-based activities, 5 restaurants, a renowned Givenchy spa and personal butler service. The Resort also features three spectacular waterfront Villas, which have redefined the benchmark for luxury in Mauritius. Opened in May 2005, the hotel offer ultra-exclusive and spacious accommodation, using the latest technology to meet the high expectations of the most discerning guests. The hotel comprises of 300 rooms including villas, standard rooms, junior suites, and royal suite. There are 2 Bars known and also 3 Restaurants 1.5 Outline of study The study on assessing service Quality comprises five chapters . Chapter 1 relates to the introduction on service quality in this new century. Then the problem statement is explained followed by the aims and objectives of the study and lastly the hotel profile is shown. Chapter 2 consists of the literature review on service quality and discusses all its related key theories. This chapter has the main objective of broadening knowledge on service quality and customer satisfaction. The second part of the literature review sets out to develop and understanding of the distinctiveness application of service quality and customer satisfaction concepts to the tourism and hospitality industry. Chapter 3 explains the methodology used throughout the study , the methods used for data collection, the sample size , the sample techniques , the data analysis , and the limitations of the study. Chapter 4 presents the actual data findings accompanied by the necessary analysis. Chapter 5 consists of the conclusion and recommendations pertaining to the study. Chapter 2 The literature review The chapter sets out to clarify various concepts around which the thesis would be based. This part is normally divided into three sections whereby the first part gives an insight into the world of services. Then secondly the concept of service quality and its determinants are dealt with on a general point of view. And finally the last section offers a review of customer satisfaction and some elements of services attached to it. Within the chapter, much emphasis has been focussed on the work of Parasuraman , Zeithaml and Berry (1988) who devoted particular attention to the field of service quality. Services Since a couple of years services are growing in importance in the world economy and this is majorly due to the advent in technology. Services are diverse and omnipresent in most industries. They are economic activities that create value and provide benefit for customers at specific times and places as a result of bringing about a desired change in the recipient of the service (Lovelock, 2003). Services can also be viewed as including all economic activities whose output is not physical product or construction , is generally consumed at the time it is produced, and provides added value in forms (such as convenience , amusement , timeliness, comfort or health) that are essentially intangible concerns of its first purchaser ( zeithaml and bitner,2003) Although the process of services may be tied up to physical products, their performances are essentially intangible and do not result in ownership of any kind. This can be identified in all the definitions .In simple terms services can be described as deeds, processes and performances. Characteristics of services Intangibility Services cannot be seen, tasted, felt, heard or smelled before they are bought, as they are rather performances than objects. Customers usually derive value from service without obtaining ownership of any tangible elements in most cases (lovelock 2003) . For example, a tourist cannot know how his holidays would be like, at a particular destination until he/she experiences it. Inseparability Production and consumption of services are done simultaneously, after that they had already been sold before hand. Services cannot be separated from their providers, whether they are people or machines ( Kotler and Armstrong,2001). Customers usually need to assist the production process or even participate in it. This often reveals to be an essential ingredient in the service experienced by the customer. Heterogeneity Services are subject to degrees of variability as they are performances that are frequently produced by humans ( Zeithaml and Bitner,2003). Performances vary from producer to producer, from the customer and from day to day. This is due to our uniqueness; productions of services are delivered differently and experiences, lived in unique ways. Perishability Services are highly perishable items since they cannot be stored for later use or sale. It has a shorterm supply elasticity. Services cannot be stored and carried forward to a future time period (Rathwell,1966,Donnelly,1976 ; and Zeithaml et al..1985).For example, if a tourist reserved for a stay in a hotel during peak seasons ,he may not be re imburse if he does not show up. Customer Expectations Customer expectations are beliefs about service delivery that works as standards or reference points against which performance is judged . It provides understanding of how the customer defines quality of service and facilitates the development of customer satisfaction questionnaires ( Pizam and Ellis,1999). Consumer expectations , therefore , serve as the cornerstone or foundation on which service quality is measured ( Clow et al ..,1997) and represent a critical step in delivering quality service. In simpler terms, Expectations is defined as a person`s thought of the future service that he/she will consume. These are expectations have arised by the person`s personal experience, on the internet, by friends and colleagues through word of mouth etc. Customer perceptions As diverse individuals, we all tend to see the world in our own specific ways. Customers act and react on the basis of their perceptions rather than on the objective reality, meaning that each customer experience services differently. Thus ,it is important for organisations to know how consumers perceive their services so as to take necessary dispositions to enhance quality. Perception is defined as the process by which an individual selects ,organizes and interprets stimuli into meaningful and coherent picture of the world ( Schiffman and kanuk,2002) . Each consumer`s interpretation process is based on this own needs, values and expectations : as such , a cognitive judgement. Customer perceptions are the evaluation of particular services by actually experiencing them. They are always considered relative to expectations . Oliver ( cited in Williams and buswell,2003) defined customer perceptions as `a comparison to excellence in service by the customer `. However , the notion of excellence is difficult to be known and whether this standard can be used to judge a particular service is questionable. Finally, customer perceptions should not only be viewed as being made at the end of and experience ( zeithaml and al..,1990) . It is believed that there is an endless potential for judgements to be made all through out the service delivery process. Perception creation starts whrn the customer first enters the service provider`s premise and continues during the service delivery process till it ends . Thus , it may be assumed that an overall perception is built after a particular experience. Service Quality Service quality is a central issue in this ever growing service economy. It is considered a critical determinant of competitiveness, as it is a source of differentiation for various firms . For instance, and appropriate service quality definition is an essential starting point. Through time , numerous quality concepts have been developed ,starting by shewhart ( cited in Williams and Buswells, 2003 ) with conformance to requirements. Then , Deming (1986) defined quality as the predictable degree of uniformity and dependability at low cost while juran proposed fitness for purpose ( Juran and godfrey,1999). Afterwards, Feigenbaum ( 1991) came with the total quality control throughout the organisation. Crosby ( 1979) equated quality to conformance to requirements until Peters ( 1987) offered the concept of customers perception excellence , which revealed be be fundamental in assessing quality. It is difficult to define service quality due to the various caracteristics of services ( such as tangibility ,perishability ) and to the changing needs and expectations of both providers and users. Quality practitioners view quality from various approaches but most of them prefer the user-based approach to quality. Kotler and Armstrong (2001) define quality as the ability to satisfy stated if implied needs with totality of features and characteristics of a service. In broad terms, quality focuses on the benefits created for customers` side of the equation (lovelock,2003). It is all about how customers, both internal and external , evaluate an organisation`s services. Service quality is modelled as the consumer comparing service attribute ( perceptions) to standards of excellence/ ideals for those attributes ( expectations) (oliver,1993;Parasuraman e al.. 1988). According to Deming ( cited in Van Der Wagen) , 1997) quality does not necessarily mean high quality. It means a predictable degree of uniformity and dependability, with a quality standard suited to the market . he also stated that as a concept , it is closely related to value for money. Whereas for Edvadsson ( 1998) , quality means satisfying needs and meeting expectations ; not only those of customers but also those of employees and owners. High quality service is considered as a critical determinant of long term profitability as service quality affects the repurchase intentions of both existing and potential customers ( Ghobadian e al..,1994 ) . Hence , it can be stated the concept is an effective means to ensure survival or even obtain a competitive position in today`s dynamic environment. However , the only appropriate means is to thrive for continuous improvement. Measuring service quality : As service quality is becoming a major part of business practice , it is important to be able to measure and research its effectiveness ( Mei et al..,1999) . For instance , different management practitioners and writers proposed various models to assess service quality. The figure 2.1 shows the gaps model of service quality Source : Zeithaml , V.A , Parasuraman, A.,Berry, L.L ( 1990) ,Delivering Quality Service : Balancing Customer perceptions and Expectations. Gap 1 : Customers expectation = Management Perceptions : as a result of inadequate marketing research orientation, lack of upward communication, insufficient relationship focus with both customer and stakeholders or even inadequate service recovery. Gap 2 : Service quality Specifications Management Perceptions: as a result of the absence of wholehearted management commitment to service quality , Poor service design, absence of customer defined service standards or even inappropriate goal setting. Gap 3 : Service Quality specifications Service Delivery : owing to poorly qualified employees , inadequate internal support systems , insufficient capacity to serve , customers not filling their roles or problems with service intermediaries among others. Gap 4 : Service Delivery External communications : due to inadequate horizontal communication and propensity to over promise. Gap 5 : Customer Expectations customer Perceptions : as a result of influences exerted from customers` side and because of the previous four gaps ( providers` gaps) Consequently, a process model ( Zeithaml et al..,1990) was developed to assess these gaps and take corrective actions. Servqual Model . SERVQUAL ( Parasuraman et al.,1990) had its roots from a strongly user oriented research done through numerous qualitative studies ( mainly focus groups). Parasuraman et al..,(1988) originally evolved a set of ten dimensions ,which was consolidated into five broad criteria after further in -depth research to evaluate service quality SERVQUAL is viewed as the mostly used ,valid and generally accepted measurement tool ( brown and bond,1995). It assesses customers` expectations and perceptions of quality through five generic dimensions described below : Reliability : ability to perform and deliver promised service dependablyand accurately. Responsiveness : Willingness to help customers and provide prompt service. Assurance : Employee`s knowledge , courtesy and ability to inspire trust and confidence ; serving with a smile and be courteous in their approach. Empathy : Caring and individualized attention the firm provides its customers . Ability to make him feel unique and to cater to any of his requirements. Tangibles : Appearances of physical facilities , equipments,personnel and communication materials used to enhance image of the organisation and to signal quality. SERVQUAL questionnaire contains 2 sections : an expectations section consisting of 22 statements and a perceptions section consisting of a matching set of company-specific statements ( Zeithaml et al.,1990). Expectations are measured to serve as standards against which perceptions are compared to determine service quality gap. The instrument is applicable across a broad spectrum of services but it can be adapted or supplemented to fit the characteristics or specific research needs of an organisation. the model has been criticized by a number of academics (Carman 1990; Babakus and Boller 1992; Teas 1994). Criticism was directed at the conceptual and operational base of the model, mostly its validity, reliability, operationalization of expectations, and dimensional structure. However, there is general agreement that servqual items are reliable predictors of overall service quality (Khan 2003) SERVPERF MODEL SERVPERF is quite a different approach from SERVQUAL in the sense that it tries to eliminate the expectations /perceptions problems ( Cronin and taylor, 1994 ) . It considers customer satisfaction, rather than service quality , as the sole construct determining purchase intentions . It is a performance-based model that considers service quality to be same as performance and Robledo (2001) confirmed that it is more appropriate for satisfaction measurement of Business` process by customers ( Baggs and Kleiner,1996) Importance -Performance Analysis ( IPA) IPA is a technique used to identify attributes that are considered as important factors to customers. It measures their relative importance associated with a service/product and also indicates the degree of performance ,i.e level of satisfaction (Martilla and james ,1977). As SERVQUAL,IPA support the view that quality is a function of customer perceptions of performance. SERVPEX MODEL Another model is the SERVPEX (Robledo ,2001), developed for airline services , which possess 26 attributes and a three -factor structure (tangibles, reliability and customer care). It is a basic tool for investigating perceived service quality and expectations. Quality Audit Quality audit is also an instrument assessing quality . It is often carried out as part of quality standard certification processes (e.g ISO 9000) and in TQM programs ( Rajendra and Devadasan,2005). Various researches developed quality audit tools and techniques for specific fields ; chapman et al.,2002 ( cited in Rajendra et al., 2005), to enhance quality in libraries , while, Takeuchi et all,1983 ( cited in Chua Chow et al.,2005), to improve customer service. Critical Incident Technique ( CIT) A critical incident is an observable action or form of expression, which is complete enough in itself to allow inferences to be drawn ( Davis , 2006). CIT is a very useful technique in solving real workplace problems and Edvardsson and Roos (2001) confirmed its limitless capacities in dealing with these types of problems . For instance ,CIT provides a generic road map to identify and resolve organisational problems ,particularly customer- centered ones ( Davies,2006 ) . It is like analysing the interactions of customers with providers during a service delivery . As such , it can be applied to the total customer experience ( Williams and Buswell,2003). Unfortunately, CIT has had very little exposure in the practical sphere. Direct Investigation Approach (DIA) DIA is basically a qualitative technique , which is also known as mystery shopping . It involves disguising an inspector as a customer and allowing him to actually experience the service level of an organisation under evaluation ( Baggs and kleiner, 1996). It provides an objective snapshot of the service experience through the detailed report of encounters and observation that the inspector would submit. QUALITOMETRO QUALITROMETRO is a method on the service quality dimensions ,proposed by parasuraman et al.,1988, conceived for evaluation and ON-LINE service quality control(Francheschini and Rossetto, 1995b). It allows for the possibility of a separate measurement of expected (observed as ex-ante) and perceived (observed as ex-post) quality without the potential for cross-influence on the same questionnaire . But QUALITROMETRO is still under advanced experimentation ( Francheschinie et al.,1998). Managing service quality One road to success in this dynamic world of changing customer expectations is good management practices to maintain excellent quality levels. The pioneer in this field was an American ,W. Edwards Deming who developed quality management strategies for the Japanese. Quality strategies for the Japanese . Quality management came from two ideas about how to run organisations better ; the first is about customers and the second about efficiency . Service quality management is a philosophy of continuous evaluation and improvement ( Van Der Wagen,1997) . It encloses a blend of practices such as quality control , quality measurement and service management Research done by Stephan and Yvonne Lagrosen (2003) on quality management revealed that the following core values were necessary to dash off on a quality journey. 1.Customer orientation . satisfaction of the needs and wants of customers is the ultimate goal ,being considered as the basis for quality management. Both internal and external customers are included . It is of most relevance for services as customer participation is often required in production is often required on production and also due to the high interaction level. 2. leadership commitment . an active and visible commitment from management is required . Managers need to act as role models for quality ; focus need to be more on the processes rather than the outcomes. 3. Participation of everybody . Development of quality requires the participation of each organizational member. Employees should be empowered and for services , this is particularly important for the front staffs, who perform their duties in direct interaction with customers. 4. Continuous improvements . It is important to have a sustainable development of quality and to adopt a learning culture in today`s dynamic environment. Companies should constantly renew and improve all their services processes . Focus should not be only on short-term benefits but also on long term ones. 5. Management by facts. Effective management information systems must be developed ; decisions should be based on reliable and well-documented facts. A selection of indicators related to quality and satisfaction should be used. 6. Process orientation . Firms should have processes designed to enhance customer satisfaction . The way services are produced and delivered are essential to achieve service quality. Service blueprinting is a valuable and adequate tool in this context. Total Quality Management ( TQM ) TQM is one of the most common frameworks for managing quality. It can be regarded as the highest level of quality management ( Dale, 1999) . Development of this concept is largely attributed to Japanese manufacturing companies and to quality experts including W.Edward Deming , Joseph M. Juran and Philip Crosby ( cited in Peters, 1999 and Hutchins,1992 ) .TQM is principally designed to reduce an organisation`s defects , to determine its customers` requirements, and to satisfy these requirements ( Morrison,2001) . Five principles of TQM : Commitment to quality. Quality is the top priority of any firm instituting a TQM program . Management must take the responsibility to participate and direct the TQM process to ensure its success. Focus on customer satisfaction . TQM organisations recognise that customer care about quality and make the necessary efforts to find out their expected service quality levels. Upon determination of these standards, every effort is made to meet or exceed those expectations. Assessment of organisational culture. The consistency of the existing organisational culture must be assessed with the TQM principles . A team of top executives and employees usually does this practice over a period of several months. Empowerment of Employees and teams . The success of a TQM program is greatly due to the empowerment of employees that allows them to better satisfy each individual customer. Measurement of Quality Efforts. TQM firms must be able to measure the outcomes of their quality improvement efforts . Various service quality indicators ( such as customer satisfaction and employee performance measurements) should be utilized. HOLSERV Mei et al.., (1999) brought about some amendements to SERVQUAL and developed HOLSERV to fit the Australian hospitality industry . Three items were deleted and eight others were either modified or added to the initial measurement tool, transforming it to 27 items , divided into three dimensions ( employees, tangibles and reliability ) as a final scale. It is also more user friendly and reliable but the technique needs to be supplemented with qualitative research. JUWAHEER`S ADAPTED SERVQUAL Juwaheer ( 2004) modified the servqual to explore the international tourists` perception of hotel operations in Mauritius . 39 attributes were developed through nine hotel factors , which were identified as service quality and customer satisfaction determinants. Q-Sort technique Q-sort method ( Ekinci and Riley , 1999) serves the purpose of improving surveys . It addresses problems like where is no consensus on the meaning of a particular concept ( e.g service quality). Q-Sort technique can assess the validity of quality dimensions before they are used in measurement tools but its results must be subject to factors analysis to ensure reliability. It must further be noted that it is only a preliminary approach in scale development. Service Quality in tourism When we talk about tourism, we must also talk about quality issues to provide a quality tourism product. Among the service industries tourism is especially significant in terms of its sensitivity to quality issues and in fact, service quality is one of the goal tourism policy issues in the light of the rapid growth of the industry. Valid approaches regarding service quality for the tourism industry is the customer oriented and the value-oriented approach of Garvin`s five definition of quality (Williams et al..,2003) since the specific issue of quality in tourism has not yet been address by management academics and no specific definitions have been attributed to the industry. The customer-oriented approach views customers as central to the organisation and to all aspects of the operational procedures. This explains the necessity of constantly gathering information on guests` expectations (which Diaz-martin et al., 2000, considers as a segmentation variable in tourism), perceptions and complaints concerning services. Services are delivered according to the needs and wants of customers so as to enhance their holiday experience. Moreover, the customer must derive value from the tourism product ; the quality in tourism must be both in terms of the physical product ( hotel design, room,restaurant, menu items , etc ) and the service being offered. According to Horst Schulze, president and chief executive of the ritz carlton hotel company, ( service can only be accomplished by people. The hotel can be breathe-takingly beautiful adn the food memorable, but a poor employee can quickly sour the experience). The service element is crucial in enhancing the quality of the experience of the tourist , who will always be conscious of, and even assessing , the attitude , skills and competencies of the host delivering a particular service. Gronroos (1984) , regarded service quality from 2 point of view : technical adn functional quality. The technical quality is the actual outcome of the service while the functional quality is all about the process that has been undergone to deliver the outcome. Both are considered equally important owing to their impact on customers and can surely be applied in the tourism context. The world Tourism Organization (WTO, 2003b) has defined quality in tourism as : the result of a process which implies the satisfaction of all legitimate product and service needs, requirements and expectations of the customer , at an acceptable price , in conformity with the underlying quality determinants such as safety and security, hygiene , accessibility , transparency , authenticity and harmony of the tourism activity concerned with its human and natural environment. In the above definition we can clearly find that elements of both the customer-oriented and value oriented approach has been considered together with attributes which are directly connected with the tourism concept. Tourism quality is taken from a holistic perspective in this definition. One universal truth about the tourism industry, it is that nothing

Mavis Gallants Bernadette :: essays research papers

Mavis Gallant's Bernadette Fear, it has a way of controlling everything that it comes in contact with. As young children we are introduced to this intimidating desire with intrigue and suspicion. As we age, the thoughts of fears become more like realities, ideas of loneliness and death enter the picture as comprehensible thoughts and views of the future. These issues make up the foundation of the Mavis Gallant story "Bernadette". In this story we are presented with the image of a young French Canadian girl, who finds herself pregnant and without a husband. The context of the story explores the relationships between the members of the household in a fear associated manner. The relationship between the Knights and Bernadette is the base of the story. These three people relate to each other in an intimidating fashion and this is what makes Bernadette's predicament so difficult to overcome. As well, the family ties between Nora and Robbie are explored. Their family relationship is one based on dependence, and without this one factor the connection between the two results in fearfulness of being alone. Fear has a way of attacking our judgment and this is what makes associations between people an apprehensive and hard act. The story is set in Quebec during the 1940-1950, when what you were was the definition of who you were. As the story opens we are presented with the main character Bernadette, who is concluding that she is one hundred and twenty-six days pregnant. At this time in history it was quit common for young rural girls to bare children at a young age. However, Bernadette is a single French Canadian girl who is working and living in a urban community, where things like that do not take place. We are here introduced to the first fear presented in the story: --How will Bernadette tell the Knights that she is pregnant? -- The answer to the question is what haunts her, and the reaction of the Knights is the anxiety that builds up inside of her. These intimidating fears places Bernadette in a compromising situation, she is in a position of abandonment by her family and the shame she thinks she has brought on to the Knights. These fears have forced her to react in an unusual fashion. Bernadette is so fearful of what they might think that she tries to hide herself in her work so that she is not placed in the position where she will have to interact with the Knights. The fear of failure and disappointment took control over her mind. When around the Knights she worked as a robot in order not to arouse ideas of

Powerful Imagery and Themes in The Killer Angels Essay -- Killer Angel

  Ã‚  Ã‚   In The Killer Angels, Michael Shaara fictionally illustrates the historical facts of the battle at Gettysburg. Shaara gives action and words to characters of another time, and then places these players on the stage of this great battle. Through the use of powerful biblical and non-biblical imagery and themes the epic nature of the battle at Gettysburg and its characters are enhanced. Such imagery and themes, combined with Shaara's fictionalization, help to contribute to why this single battle holds such monumental significance and influence upon the lives of Americans over a century removed from its occurrence. In the Foreword, before the battle begins, Shaara starts with a list of the principle players in the upcoming tragic drama of the battle at Gettysburg. Like in a program to a stage play, the armies and the characters are listed before they take the stage. As the curtain opens, the first actor who appears on this stage is the Confederate spy, Harrison, who is actually an actor by profession. Through this solitary and seemingly insignificant man, the reader is taken backstage to witness the drama unfold in person.    Upon meeting General Robert E. Lee, "the spy worshipped" (Shaara 14) Lee as he spoke to the General. Although this behavior of the spy may seem rather excessive, it is consistent with the Confederate troops' attitude towards Lee. To the Confederates, the Civil War was a type of "Holy War" (Shaara 67) and Lee was like God the Father leading them in "the Cause". (Shaara 361) Indeed, even to General Longstreet, Lee's second-in-command, Lee had taken the place of God. (Shaara 134)    Through the use of biblical imagery and themes, the epic proportions of the battle at Ge... ...that what has been will always be a part of what remains. It is doubtful that the curtain will ever close on Gettysburg.    Works Cited "John." Serendipity Bible for Groups: New International Version. 3rd ed. Ed. Lyman Coleman. Grand Rapids, Michigan: Zondervan Publishing House, 1998. 1416-1474. "Luke." Serendipity Bible for Groups: New International Version. 3rd ed. Ed. Lyman Coleman. Grand Rapids, Michigan: Zondervan Publishing House, 1998. 1416-1474. "Matthew." Serendipity Bible for Groups: New International Version. 3rd ed. Ed. Lyman Coleman. Grand Rapids, Michigan: Zondervan Publishing House, 1998. 1326-1377. Shaara, Michael. The Killer Angels. New York: Ballantine Books, 1996. Thoreau, Henry David. "Walden." The Heath Anthology of American Literature. Ed. Paul Lauter. Boston: Houghton Mifflin Company, 1998. 2107-2141.    Powerful Imagery and Themes in The Killer Angels Essay -- Killer Angel   Ã‚  Ã‚   In The Killer Angels, Michael Shaara fictionally illustrates the historical facts of the battle at Gettysburg. Shaara gives action and words to characters of another time, and then places these players on the stage of this great battle. Through the use of powerful biblical and non-biblical imagery and themes the epic nature of the battle at Gettysburg and its characters are enhanced. Such imagery and themes, combined with Shaara's fictionalization, help to contribute to why this single battle holds such monumental significance and influence upon the lives of Americans over a century removed from its occurrence. In the Foreword, before the battle begins, Shaara starts with a list of the principle players in the upcoming tragic drama of the battle at Gettysburg. Like in a program to a stage play, the armies and the characters are listed before they take the stage. As the curtain opens, the first actor who appears on this stage is the Confederate spy, Harrison, who is actually an actor by profession. Through this solitary and seemingly insignificant man, the reader is taken backstage to witness the drama unfold in person.    Upon meeting General Robert E. Lee, "the spy worshipped" (Shaara 14) Lee as he spoke to the General. Although this behavior of the spy may seem rather excessive, it is consistent with the Confederate troops' attitude towards Lee. To the Confederates, the Civil War was a type of "Holy War" (Shaara 67) and Lee was like God the Father leading them in "the Cause". (Shaara 361) Indeed, even to General Longstreet, Lee's second-in-command, Lee had taken the place of God. (Shaara 134)    Through the use of biblical imagery and themes, the epic proportions of the battle at Ge... ...that what has been will always be a part of what remains. It is doubtful that the curtain will ever close on Gettysburg.    Works Cited "John." Serendipity Bible for Groups: New International Version. 3rd ed. Ed. Lyman Coleman. Grand Rapids, Michigan: Zondervan Publishing House, 1998. 1416-1474. "Luke." Serendipity Bible for Groups: New International Version. 3rd ed. Ed. Lyman Coleman. Grand Rapids, Michigan: Zondervan Publishing House, 1998. 1416-1474. "Matthew." Serendipity Bible for Groups: New International Version. 3rd ed. Ed. Lyman Coleman. Grand Rapids, Michigan: Zondervan Publishing House, 1998. 1326-1377. Shaara, Michael. The Killer Angels. New York: Ballantine Books, 1996. Thoreau, Henry David. "Walden." The Heath Anthology of American Literature. Ed. Paul Lauter. Boston: Houghton Mifflin Company, 1998. 2107-2141.